Market Your App
Practical course · for people who built an app
You built the app. Now make sure people know it exists.
You made something real. Now you need a clear message, a way to reach the right people, and a repeatable plan for turning attention into users. This course shows you how to market the app you built.
Join the waitlist
Free to join · no payment today
BEFORE · posted and hoped
I made an app!
I shipped this today. It has lots of features. Please check it out.
Try it
Share
AFTER · clear launch story
Get your week back, one tap at a time.
A simple planning app for busy solo founders.
Show the problem
Invite the right people
Try the app
Same app. A clearer story gives people a reason to try it.
7+ years in product design
20+ apps shipped, no CS degree
60k+ followers · 20M+ views
Shared by building in public
Sound familiar?
01
Your app is live, but hardly anyone knows.
A launch link is only the start. You need a way to reach people who actually have the problem your app solves.
02
You keep adding features instead of finding users.
It is tempting to keep building when you are unsure what to say or where to share it.
03
Your posts explain features, not why anyone should care.
Turn the problem, outcome and proof into a message people understand in seconds.
From launched app to
a repeatable marketing plan.
Practical lessons · templates · a plan you can use
00
Start with the person you help
Find the specific people with the problem your app solves and learn the words they use for it.
You leave with: a clear audience and problem statement
01
Position your app in one sentence
Explain the outcome your app creates, what makes it different, and who it is for.
You leave with: a message people can repeat
02
Make your landing page do its job
Turn the first screen into a clear promise, proof and next step for a visitor.
You leave with: a sharper page and signup path
03
Make launch content that shows the value
Create demos, short videos and posts that show a real use case instead of listing features.
You leave with: a small launch content kit
04
Find your first distribution channels signature module
Choose places where your audience already gathers, then share with context and ask for feedback.
You leave with: a focused outreach and posting plan
05
Turn interest into signups
Give curious people a simple next step, follow up well, and learn where signups come from.
You leave with: a simple conversion path
06
Measure, learn and repeat
Track what people actually do, talk to early users, and improve the message and channel that work.
You leave with: a weekly marketing loop
Bonuses
BONUS 01
Messaging co-pilot
Use a prompt guide to sharpen your audience, hooks and landing page copy.
BONUS 02
The prompt pack
Reusable prompts for positioning, demos, outreach and feedback.
BONUS 03
Launch reel template
A reusable structure for showing the problem, product and result.
FOUNDING STUDENTS
Live launch review
A live session to review your message and launch plan.
This is for you if…
- You have a working app or prototype and want people to try it
- You can build with AI but feel less sure about positioning and promotion
- You want a practical plan for getting your first users
Skip it if…
- You are still deciding what app to build
- You want a paid ads course or a large-company growth playbook
- You want someone else to run your marketing for you
Your teacher
Hi, I'm Angel.
I'm a product designer and creative technologist with 7+ years of experience. I've shipped 20+ apps without a traditional engineering background, and I run The Flow Lab Design Studio.
On Instagram and TikTok I share what I build and how I explain it to people. This course brings that product and creator perspective to marketing your own app.
Past brand partners include Cursor, Replit, Fish Audio and Arcads.
Get first access.
Find your first users.
Join the waitlist for updates on this practical course about getting your app in front of the right people.
Founding waitlist
Free to join
- 7 practical marketing modules
- Messaging prompts and templates
- Launch content and outreach templates
- Live launch review for founding students
- Waitlist updates by email
No payment today. Your email will be sent to The Flow Lab through FormSubmit for course updates.
Questions
Do I need a finished app?
A working prototype is enough. You need something people can try or sign up for while you test your message.
Do I need a marketing budget?
The course focuses on clear messaging, useful content and direct outreach. You can start without paid ads.
Is this about social media only?
No. You will choose channels that fit your audience, which may include communities, direct outreach, partnerships and content.
What happens after I join the waitlist?
I will email you course updates and details when enrollment opens. Joining the waitlist is free.